Liberal Arts Study

William Cronon states in his article entitled â€Å"only connect†¦Ã¢â‚¬  the objectives of liberal instruction that liberal training is established on the ethics of goal towards the turn of events and development of human potential for the administrations of human opportunity. This just way to state that liberal training is a route by which a person is discharged and brought to a spot where the individual in question can satisfy their most extreme potential.Liberal instruction and the investigation of aesthetic sciences, so far as that is concerned, is a lifestyle and not just a type of training adjusted by organizations. It includes energy and circumference of information. It represents a wide comprehension of different sorts of information that is required for the all encompassing improvement of a person. In today’s society, be that as it may, is the investigation of human sciences really required? What is the significance of examining liberal arts?One of the most sig nificant parts of aesthetic sciences is in the way that it envelops the humanities. The investigation of aesthetic sciences at that point energizes the investigation of the humanities. For what reason is this significant? What gains the humanities fundamental in the ground of mankind, in the continuation of an individual’s every day life?There are numerous doubters, particularly in this time of ceaseless missions for cash and extravagance, who accept that the investigation of the aesthetic sciences, when all is said in done, and of the humanities, specifically, is just for the individuals who have free time; just for the individuals who have no plans in adding to the relentless advancement happening everywhere throughout the present reality. Be that as it may, this reasoning isn't right and misdirected from multiple points of view. Before one can get this, notwithstanding, one should initially have the option to comprehend what the humanities are.According to A.S.P. Woodhouse in his article The Nature of Humanities, humanities is a field of study that returns the consideration or the journey for information on man. It puts the emphasis of consideration on the life of man. Different meanings of humanities express that â€Å"The quintessence of the humanities is a soul or a disposition toward humanity.† (The Humanities in American Life, 3) The humanities, at that point, is actually what its name suggests, the investigation of people, of human life, of human method of life.However, this is expansive. On the off chance that the extent of the humanities is mankind, this would demonstrate a close to difficulty in considering it in its totality. This is the reason the advancement of the investigation of humanities has included the arranging of the control into various interrelated fields. These incorporate, yet are not restricted to, writing, craftsmanship history, music history, social history, reasoning, move, theater, expressions, and film. All the c ontrols identified with humanities and through which it is contemplated are completely focused on human qualities, convictions, feelings and furthermore the manner in which these perspectives are depicted through the inventiveness of people. (Witt, Brown, Dunbar, Tirro, and Witt, xxvi)It is obvious from this depiction that the humanities are diverse on numerous levels from fields of information, for example, the normal sciences. The sciences incorporate the perception of the world we exist in. It involves making presumptions, gathering information, and attempting to make hypotheses and laws to clarify the conduct of the information gathered. The humanities, expressions of the human experience, then again, start with the very things that are viewed as immaterial in science. It begins with the elusive things that are defined by the inventiveness and creative mind of a person. The humanities starts with the world man made for himself and at exactly that point advances to the world that is seen with the physical eye.(Frye, 23)Even from this fundamental clarification of the distinction among humanities and science, one can see that there is no point of examination. The two fields of information are worried about various parts of the real world. Indeed, even with this fundamental truth, the significance of contemplating the aesthetic sciences, of examining humanities is seen. As much as there is a need to contemplate science and to investigate the world in the manner that researchers wish to move toward it, there is likewise a need to examine the aesthetic sciences and humanities and the contrary route by which humanists approach the world. It is, conceivably, through the crossing point of the methodologies of the two groups of information that genuine reality can be understood.However, there is another explanation behind contemplating the aesthetic sciences and the humanities. It has been concentrated by researchers that the human cerebrum is parted into two. These two sides of the equator are accountable for two distinct parts of human conduct. The left half of the globe is supposed to be significant for groupings, exactitude, and examination. The correct side of the equator, then again, manages setting, enthusiastic articulation and union. The left mind has been usually identified with technical disciplines while the correct cerebrum has been identified with the humanities.Daniel Pink in his article Revenge of the Right Brain focuses on the significance of building up the correct mind. He shows that the world is in overdrive to adhere to technical studies, to accentuate the improvement of the left cerebrum. PC sagacious people are held at high regard. Mathematicians are viewed as of top bore in mankind. Be that as it may, he brings up that what's to come isn't equipped towards a straightforward comprehension of numbers and figures. He underlines the need to go right, to build up the abilities of the correct mind. People with the capacity to make, to orchestrate innovation with the improvement of mankind, and to advance better approaches for believing are needed.There is, hence, a need to loosen up farther than we have set out to go. The achievement and the improvement of humanity isn't simply in understanding the world the individual lives in yet additionally in having the option to interface with it imaginatively. Being a generously instructed individual, says William Cronon in Only Connect, implies having the option to associate with the world and to interface with it in new and innovative ways.This carries one to get that, for sure, the humanities and the sciences are not discrete or fighting fields. Truth be told, the two are interrelated and ought to be utilized together for the advancement of society. Truth be told, without the general information on all, both are to be sure previously merging in territories, for example, biomedical examination, use of microprocessing and PC advancements, direct of government, a rms control, and use of common resources.These are just a couple of the numerous fields where the two humanities and science are required in view of their very nature as fields with social and moral angles. (The Humanities in American Life, 6) It is consequently evident that as much as society today underlines the need to build up the investigation of the regular sciences, it ought to likewise energize the continuation and the advancement of the investigation of the diverse aesthetic sciences and humanities.Although unmistakably there is a need to interrelate the two collections of information, the need to examine the human sciences and humanities isn't just founded on the way that it adds to the improvements of science. Science is supposed to be an investigation occupied with the steady assembling of data. It includes the consistent collection of information about the world where man moves and grows.The aesthetic sciences and humanities then again are irregular with respect to the perspective on training as an expansion of information one on the other. This is on the grounds that the aesthetic sciences and humanities are worried about creation. They include procedures of picturing the future, of envisioning the perfect, of making in the psyche the idea of a general public and world to be sought after. The humanities include the investigation and the comprehension of the way of life and the social settings of humankind. (Witt, Brown, Dunbar, Tirro, and Witt, xxvi) It places things in context in light of the fact that, as the underlying definition expressed, it centers around the human life.The humanities, at that point, includes the parts of life and reality that are not secured by science. These are similarly as significant, and maybe now and again increasingly significant, than the fields science handles. This is prove by the way that the two fields of information are interrelated. This is proof by the way that both methodology the investigation of life from inverse sides. This is the thing that renders the investigation of humanities and aesthetic sciences important.A.S.P. Woodhouse in his The Nature of Humanities stated,If the humanities are to be sure regulating, on the off chance that they shape the brain and reasonableness of the understudy and bring a promotion of astuteness, it is by ideals of their topic, of the thoughts which they introduce or bring out and the encounters to which they give him passage; and these thoughts and encounters accomplish their full impact just as they are inspected basically, assess, and by the understudy made his own.This shows that the investigation of the aesthetic sciences and the humanities is fundamental not just in the way that its primary subject of study is significant. Training in the aesthetic sciences shows a person to consider some fresh possibilities. It shows that person to turn into a basic scholar. The world is not, at this point essentially a position of dates, names, hypotheses, an d laws. It turns into a position of unlimited inquiries and boundless answers; answers that can not be right, right, or some place in the middle. The person becomes somebody with the ability to dismiss or acknowledge the legitimacy of everything happening around him. All the more critically, man becomes somebody with the ability to make, change, and reclassify the world wherein the person lives. The aesthetic sciences and humanities engages man and makes him the focal point of his reality. It likewise lowers man, putting him in a world that keeps on inciting thought, feeling, and exploration.Works CitedCommission on the Humanities. The Humanities in American Life: Report of the Commission on Humanities. Berkeley: University of California Press. 1980.Cronon, William. Just connect†¦the objectives of liberal training. The American Scholar, 67(1998)Frye, Northrop. The Educated Imaginaion. Bloomington and London: Indiana University Press. 1974Pink, Daniel H. Vengeance of the correct cerebrum. Wired Magazine, 13(2005) Retriev

Office administration SBA Essay Essay Example

Office organization SBA Essay Example Office organization SBA Essay Office organization SBA Essay Articulation of TopicTo discover the obligations and obligations of the Administrative Assistant at The Cable Department. AimThe points of this endeavor are:To investigate the obligations and obligations of the authoritative aide To discover the significance of the Administrative Assistant to the association. Elements of the Cable DepartmentAt The Cable Department. the maps of an Administrative Assistant areto brand and normal assignments for an official and to perceive the customer or conceivable concern individual in the most neighborly way. Abbott Village.West Farm.St Kitts. 17 October. 2012 Ms Judith HewletThe Administrative Assistant.The Cable Department.Church Street.Basseterre. Dear Ms Hewlet.I am a fifth signifier understudy of the Verchilds High school. While trying to complete my School Based Assessment. I am making this letter looking for consent to carry on a meeting with you furthermore to mention some objective facts of the Administrative Assistant. I would wish to occur out the obligations of the secretary and how their work benefits the worry. I trust that you would permit me authorization to hold this meeting. I would be exceptionally appreciative as this would do it simpler for me to complete my Office Administration School Based Assessment Project. Thankss in progress for your collaboration. Yours unfeignedly. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Tashaun Greene MethodologyThe instrument that the examination laborer used to collect the informationwas a meeting. The examination laborer met the Administrative Assistant on the 21st of October. 2013 and recorded reactions during the treatment. This instrument is utilized by inquisitive a Ms. Hewlet in that specific concern topographic point requests whether up close and personal or over the telephonewhich is pertinent to the worry to accumulate data. This instrument was picked over others since more requests can be asked and the exploration specialist may gain a superior worry of the data. In add-on. the questioner can answer requests that were non obviously comprehended by the respondent. this way is significantly more viable and quicker in footings of gaining the data. Five of import inquiries1. What gear do you use to complete your work?2. What are the duties in the concern?3. What are the paperss utilized in the concern?4. What are the resolution laws that administer the concern?5. Are at that place any health and security guidelines? Plan of Activity DateActivityRemarks13/9/12The rules for the SBA was given to the exploration specialist from the teacher The educator clarified everything that ought to or ought to non be done in the SBA14/9/12The examination laborer began research on the initial six endeavors of the endeavor A past student rectified the endeavor and set a couple alterations19/9/12I talked with the secretary to look for her authorization about the meeting The secretary was satisfied to answer and said yes23/9/12The SBA was sent back to the examination laborer in an electronic mailThe educator remedied the undertaking14/12/12The exploration specialist was on occupation affectionate respect to gain farther data about the endeavor It was a triumph and all the data required was cod 21/12/12The meeting was conductedIt was successful8/1/13The teacher accumulated with understudies to ask about the occupation experience The understudies reacted great. it profited the vast majority of them 21/1/13The SBA was sent to the instructorTeacher made a few facilities to the SBA22/2/13The SBA was sent back to the exploration laborer to be correctedThe research specialist sent back the amendment to the educator Rules and Regulations Enactment One resolution law that oversees the work topographic point that the exploration laborer must be perceptive of is secrecy. this only implies whatever data is in the worry topographic point it ought to stay at that spot and shouldn’t be examine among your equivalents. relations or companions and so on. The data ought to stay private. Be that as it may. the exploration laborer got insightful of this rule law by the individuals on staff. Wellbeing AND SAFETY One wellbeing and security design while moving out this examination undertaking dependent on the working environment is the imprint which peruses â€Å"wet floor† . This imprint keeps individuals from obtaining hurt by permitting them realize that risk can be before them. STAFF RULE One staff guideline which the exploration laborer needed to follow with while moving out the endeavor is that there ought to be no use of PDAs while working. This is so on the grounds that it might be an interruption or it might create battle between the customers and the staff part. Report The points of the endeavor are to investigate the obligations and obligations of the secretary and to discover the significance of the Administrative Assistant are to keep acceptable working conditions and to use the essential bundle applications. Business Form DateName OF DOCUMENTPURPOSE OF DOCUMENT19/12/12Internet User AgreementThe expectation of this papers is to ensure that the customers consent to obtain the internet administration and they will make whatever is required to procure the administration. 21/12/12The Cable FormThe plan of this signifier is for the customers to make full out to clear up whether they need to reconnect. inlet. climb or downsize their administration. Cancelation FormThe aim of this signifier to cancel the full abroad message administration. OFFICE EQUIPMENT DateEquipmentPurpose OF EQUIPMENTSUITABILITY FOR TASKS27/12/12Photograph Copying MachineThe goal of this gear is to duplicate the customer’s ID and whatever other papers that is at that place for fitting proof It is fit to clear up whether the individual is who they state they are 28/12/12 Money RegisterThe goal of this hardware is for the customers to pay their measure wherein they owe or to do certain minutess It is fit since this is the head thing that the customers come into the worry to make and it will be benefitting the worry since they will secure cash 30/12/12 PrinterThe goal of this hardware is to keep up a troublesome transcript of the of import data or data pertinent to the worry It is fit to distribute material so there would be a troublesome transcript so they will be conveyed to customers. for representation letters Reference index Individual listed:21 December 2012. Basseterre. Work Secretariat Administrative Assistant Distribution ListS Finisterre. L Payne A ; J Reid ( 2004 ) Longman Office Administration for CXC Informative supplement Five of import requests 1. What is the hardware utilized in the concern?2. What are the duties of the concern?3. What are the paperss utilized in the concern?4. What are the paperss utilized for in the concern?5. What are the resolution laws that administer the concern?6. Are at that place solid and wellbeing regulations?7. Is the worry a fruitful one?8. What are the advantages of the concern?9. Are at that place any staff guidelines?

Integrated Interiors Ltd Research Paper Example | Topics and Well Written Essays - 2500 words

Coordinated Interiors Ltd - Research Paper Example The key issues that Mary faces as the Managing Director of Integrated Interiors Ltd, for example, in regards to disappointment of clients, absence of Information, obsolete PC based SFA framework and unpredictable and intermittent instructional meetings, have been recognized and broke down in the report. Fitting recommendations, for tending to the issues, have additionally been supported in the report separated from a clarification of the results expected just as offering a particular game plan. Section 1: Expected Profile of the Candidate for GSM Experience: The planned contender for General Sales Manager (GSM) must have at least three years involvement with deals and promoting in a comparative association. Additionally, the up-and-comer ought to have involvement with making suitable deals arrangements and actualizing them. The person in question should likewise be familiar with covering showcasing and deals exercises other than arranging and planning the everyday deals exercises. Th e occupant additionally needs to have a comprehension of different approaches that an organization may join in its exercises for advancing deals and guaranteeing consumer loyalty. The person additionally should be knowledgeable with client relationship the executives, advertising and different deals related contact work. The GSM should bear â€Å"a scope of different assignments, including dealing with a business pipeline, training their group, estimating, employing new salespeople, key arranging, and deals administration† (Sales Coaching for Improvement Performance: Turning Sales Managers into Great Coaches 2010). Furthermore, it is additionally attractive that the competitor has some foundation involvement with contract the board as this will help him freely arrange and deal with the agreement and the organization. Capabilities: The competitor is relied upon to have some information in Interior Designing, building, materials, measurements, shading, and so forth. The positio n requests a mix of building just as the executives instruction and aptitudes. Along these lines, the perfect applicant will be a B. Tech in Architecture or Interior Designing with a MBA degree in promoting and deals. Extra specialized capabilities, for example, Auto Cad 3D Studio and other planning apparatuses will be attractive capabilities, yet not required. Abilities Sets: The competitor is required to have proper ranges of abilities both in designing just as the executives fields. The GSM ought to have vital aptitudes to develop a business technique and field-tested strategy for the market that ensures achievement of organization deals targets and productivity. The up-and-comer ought to have superb purchaser administration aptitudes and initiative abilities. In addition, the person in question should be a propelled and master cooperative person, conveying business guidelines. The occupant ought to likewise have amazing oral and composed correspondence just as introduction abili ties separated from the agreement exchange aptitudes. It will likewise be alluring if the occupant has gone to a momentary course that â€Å"incorporates live arrangements and case examinations as a successful method to apply the latest mental and monetary research on the most proficient method to hone abilities in dynamic and negotiation† (Negotiation and Decision Making Strategies 2012). Creates Sales and Profits: The officeholder must have applicable aptitudes to produce deals and benefits through

Bill Clinton Essay Example | Topics and Well Written Essays - 1250 words

Bill Clinton - Essay Example Clinton woke himself up on Sunday mornings, wore his best garments at that point strolled to Park Place Baptist Church, which was a large portion of a mile away from his home to go to administrations alone. Gospel music performed by the congregation ensemble was among the significant affecting variables to Clinton’s love for the congregation, which likewise enlivened him to begin playing the jazz saxophone. When Clinton was through with his secondary school training, he had built up his aptitudes in playing jazz saxophone where many remembered him as the best saxophonist in the city (Finkelman and Wallenstein 80). Clinton went to Hot Springs High School, which was an isolated secondary school for the whites where he turned into a heavenly understudy notwithstanding being a vital individual from the school’s jazz band. Clinton went to the Arkansas Boys State in 1963 and was effectively chosen the Arkansas delegate for the American Legion's Boys Nation. Every agent got an opportunity to meet the USA president which gave him an open door through an encouragement to meet the then President John F. Kennedy. Because of the photograph shoot the youthful Bill Clinton had warmly greeting President Kennedy; the photo has since become a famous picture implying a going of the authority twirly doo between ages of present day Democratic initiative (Benson 11). His political nature having taken roots in his secondary school years, Clinton quickly entered college legislative issues at the Georgetown University being chosen leader of his green bean and sophomore classes yet later lost the political decision for understudy body president in his lesser year. Clinton at that point moved his concentration from grounds governmental issues to his work as an agent for the Foreign Relations Committee, which at the time was under Senator Fulbright (Benson 19). Clinton’s quick accessibility to take the Rhodes grant to go to Oxford University he had won while at Georg etown University became unsure not long after his appearance in Oxford as he was required back to Arkansas when he got a draft notice. To guarantee he goes to Oxford, Clinton tried out the ROTC program at the University of Arkansas Law School to maintain a strategic distance from military help, however didn't go to graduate school that fall, as he came back to Oxford to take up his grant (Benson 27). It was while going to the Yale Law School subsequent to seeing out his Rhodes grant, that Clinton met Hillary Rodham, a splendid young lady whose political goals were in agreement with those of Clinton (Finkelman and Wallenstein 80). The Clintons moved to Arkansas after their graduation, where Bill took up a showing position at the University of Arkansas however since his heart was in legislative issues, he immediately entered the universe of governmental issues. His initially took shots at an elective seat subsequent to moving on from Yale was in 1974 when he confronted the Republican occupant U.S. Place of Representatives John Paul Hammer Schmidt in a political race Clinton lost. Clinton lost the political race in just barely to the astonishment of many denoting his height as the quick rising political star of the Arkansas Democratic Party. Clinton was to highlight again the political races two years after the fact this time getting chose the state lawyer general a position he held until 1978 when he ran for the governor’s position vanquishing Republican Lynn Lowe to get probably the most youthful representative in American history at 32 years old (Gaines 16). Having made sure about his

The Queen of the South Review Essay Example

The Queen of the South Review Paper Exposition on The Queen of the South life is here and there so lovely that it gets not at all like life.â » A. Perez-Reverte Teresa was a basic young lady Mexican bootlegger. Teresa turned into an outlaw, since she was a young lady bootlegger who was an incredible, merry and valiant person, however went on and on. We will compose a custom paper test on The Queen of the South Review explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The Queen of the South Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Queen of the South Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer so as to spare their skins by sedate dealers, help her to cover up in Spain, where it is, to what extent it appeared, an asylum and a strong shoulder of another man. Another runner. Spaniard. However, needing to help an adored and not be in steady desire for the horrendous, she turns into his correct hand man. Together they make night attacks, yet one strike was ineffective. Furthermore, as it turned out the last In jail, she learns a ton, he finds a sweetheart, a gathering which will be beat to a Mexican deadly.. Also, that portentous associate will be the initial step on the progression to the statures of the medication business. In the epigraph I utilized one of the entries of this novel. Why? Life Teresa was rarely cheerful: a horrible adolescence in neediness to abuse by the most grounded drinking mother, at that point escape from the executioners, the passing of friends and family, and at the top, in a manner of speaking, of his profession the dejection and . vacancy, dread of being attached to somebody, the dread of being out of this defenseless She was utilized to that life - . is remorseless, barbarous and cold Quickly, these weights were Abort with short sections of bliss in which she saw just a momentary misleading, realized that soon it kratkotechnoe heat vanish it will remove life . Teresa is regarded as the creator, and I have. Specifically, the longing to be solid, autonomous and free. She appeared to demonstrate his story to be solid, to be free, so desolate. An isolation is the domain of cold Be that as it may, by and by, I wouldn't fret a Mexican She realized that life around here - .. No ocean walk. That life by and large a thing isn't lovely, yet it has settled on its decision, knowing the outcomes. So she addressed him with cold forlornness. The book is composed quite well, difficult to split away from it. A great deal instructive about how medication dealing, wrongdoing and governmental issues, and the story itself is energizing. I needed a greater amount of something to peruse from the Perez-Reverte. What's more, for my situation it demonstrates that the book is acceptable:) A fourfold set, in light of the fact that the novel is composed (I thought) so as to facilitate adjustment of, with all the resulting outcomes By the way, the four for my situation implies that the book is acceptable, yet to be perused by everything isn't vital:)

7 Tips For Applying For Jobs After Graduation

7 Tips For Applying For Jobs After Graduation How to Stand Out When Applying For Jobs How to Stand Out When Applying For Jobs It’s graduation time! You’ve got your gown, your hat, and your diploma. Now, it’s time to enter the working world. Are you ready for the challenge? If you’re scared, don’t worry. Everyone is intimidated after they graduate. You’re entering a competitive workforce with many other graduating classes, up against a world of people who are all feeling the exact same way you are. So how do you set yourself apart from the rest? 1. Look For a Mentor This might seem unnecessary, but finding someone who is successful in the industry you’d like to join is a great way to network, learn about the industry, and figure out what you need to do to get ahead. Your mentor could be anyone, even a parent, who will provide you with sound career advice. 2. Start From the Bottom When you graduate, you are entering an industry at the bottom. Don’t expect that you’re going to get a great position right away and earn tons of money as soon as possible. In the working world, working your way up is a part of life, so be prepared to work hard and apply to the jobs you have the right skills for. 3. Check the Posting Time According to job search engine Monster.ca, the best time to apply for a job is within 48 hours after it’s posted. Sign up for email alerts from a variety of job posting websites to make sure you are one of the first to know when a new job goes up. Get into the routine of checking for new jobs every day, whether it’s right when you wake up or as you unwind in the evening, and never be afraid to hit that “submit” button. 4. Tailor Your Resume and Cover Letter to That Job Always double-check your resume before you apply for a new job and make sure it’s as relevant as possible to that position. Check which skills and experience you have listed, and adjust if you can think of something else you’ve done that may be better suited for the job. Write a cover letter specifically for that position to indicate why you’re perfect for the role. Too many people cut and paste the same cover letter, and future employers know when you do this, so set yourself apart by being as personable as possible. 5. Do Some Research Sit down and Google your industry. Read blogs, check out local companies, see who the big players are. The more you know, the more prepared you’ll be in interviews as well as for your first day when you eventually land the job. 6. Check Your Online Presence Go through your social media accounts and Google yourself to see what comes up. Do you need to have those pictures of all the tequila shots you took on Spring Break last year on Facebook? It’s extremely common now for potential employers to do a quick social media check to see what candidates are posting online, so make sure your accounts say something great about you. 7. Be Confident You should be proud of yourself. You’ve made it a long way from your first day of orientation week! Be confident that you are going to be great wherever you end up, and that you have the skills and personality to make it. Get Help Making The Perfect Resume Your resume is one of the most important elements as you begin to apply for jobs, so naturally you want to take every precaution possible to make sure it helps you get that interview. Our team of professional writers has plenty of experience crafting attractive resumes that will help you sell your skills to future employers. Ready to land that amazing new job? Order your resume now! References: Bortz, D. (n.d.) How to find a job after college. Monster.ca. Retrieved from how-to-find-a-job-after-college. Burry, M. (2017). What to do in college to get a job after graduation. The Balance. Retrieved from college-tips-to-get-job-after-graduation-4140204. 7 Tips For Applying For Jobs After Graduation How to Stand Out When Applying For Jobs How to Stand Out When Applying For Jobs It’s graduation time! You’ve got your gown, your hat, and your diploma. Now, it’s time to enter the working world. Are you ready for the challenge? If you’re scared, don’t worry. Everyone is intimidated after they graduate. You’re entering a competitive workforce with many other graduating classes, up against a world of people who are all feeling the exact same way you are. So how do you set yourself apart from the rest? 1. Look For a Mentor This might seem unnecessary, but finding someone who is successful in the industry you’d like to join is a great way to network, learn about the industry, and figure out what you need to do to get ahead. Your mentor could be anyone, even a parent, who will provide you with sound career advice. 2. Start From the Bottom When you graduate, you are entering an industry at the bottom. Don’t expect that you’re going to get a great position right away and earn tons of money as soon as possible. In the working world, working your way up is a part of life, so be prepared to work hard and apply to the jobs you have the right skills for. 3. Check the Posting Time According to job search engine Monster.ca, the best time to apply for a job is within 48 hours after it’s posted. Sign up for email alerts from a variety of job posting websites to make sure you are one of the first to know when a new job goes up. Get into the routine of checking for new jobs every day, whether it’s right when you wake up or as you unwind in the evening, and never be afraid to hit that “submit” button. 4. Tailor Your Resume and Cover Letter to That Job Always double-check your resume before you apply for a new job and make sure it’s as relevant as possible to that position. Check which skills and experience you have listed, and adjust if you can think of something else you’ve done that may be better suited for the job. Write a cover letter specifically for that position to indicate why you’re perfect for the role. Too many people cut and paste the same cover letter, and future employers know when you do this, so set yourself apart by being as personable as possible. 5. Do Some Research Sit down and Google your industry. Read blogs, check out local companies, see who the big players are. The more you know, the more prepared you’ll be in interviews as well as for your first day when you eventually land the job. 6. Check Your Online Presence Go through your social media accounts and Google yourself to see what comes up. Do you need to have those pictures of all the tequila shots you took on Spring Break last year on Facebook? It’s extremely common now for potential employers to do a quick social media check to see what candidates are posting online, so make sure your accounts say something great about you. 7. Be Confident You should be proud of yourself. You’ve made it a long way from your first day of orientation week! Be confident that you are going to be great wherever you end up, and that you have the skills and personality to make it. Get Help Making The Perfect Resume Your resume is one of the most important elements as you begin to apply for jobs, so naturally you want to take every precaution possible to make sure it helps you get that interview. Our team of professional writers has plenty of experience crafting attractive resumes that will help you sell your skills to future employers. Ready to land that amazing new job? Order your resume now! References: Bortz, D. (n.d.) How to find a job after college. Monster.ca. Retrieved from how-to-find-a-job-after-college. Burry, M. (2017). What to do in college to get a job after graduation. The Balance. Retrieved from college-tips-to-get-job-after-graduation-4140204.

Oprah Winfrey Essay - 275 Words

Oprah Winfrey (Essay Sample) Content: Oprah WinfreyStudentà ¢Ã¢â€š ¬s nameUniversity of AffiliationIntroductionOn January the 29th 1954, Oprah Gail Winfrey was born. She was born in the poverty stricken parts of Mississippi to a teenage mother, Vernita Lee, who opted to raise her in the heart of Milwaukee. Being in a bad neighborhood proved to be difficult but became unbearable after she was raped when she was just nine years old. She became pregnant five years later and was forced to go live with her father in Tennessee. It was, notably, while she was in high school that the stars shone for her. She got a part-time radio job at a local station that saw her rise to a career in Media after completing her communications degree from Tennessee State University. After hosting several shows on television, including Chicagoà ¢Ã¢â€š ¬s WLS à ¢Ã¢â€š ¬TV morning program, she finally launched her show in 1986.Concept or IdeaHer landmark is the Oprah Winfrey show that highlights issues in the society that people o ften face. The show is a piece of art because it tells the story of how people tackle the social matters in life. In addition, her creative side was showcased in her acting career, movie production and owning a television network. She is also a household name in the collection of antiques, art paintings, and clothes. All the above are things that highlight her creative side. They make up the aspect of art that needed to be celebrated. For one, the performance art that she has exhibited in her productions and appearances is phenomenal. For instance, the movie, the women of Brewer Palace that was produced by her company, Harpo production, is an artistic way of expressing the issues that affect women. She was the principal actress in a movie that artistically highlights the things that women have to go through in pursuit of a better and happier life. The talents of Oprah are manifested in the film that showcased her strength in the performance arts. She acts as Mattie, a woman who was impregnated by a local man and has to face the adversities of life on her own. Her talents were exemplified in the color purple in which she stars. It explores the themes of racism, the alienation of women and sexism.Oprahà ¢Ã¢â€š ¬s bold, aggressive and yet empathetic style of listening has made her a good talk show host. She has hosted everybody who has a story to tell. Her show has proved to be inspirational, motivating, and humorous in most occasions. She even hosted the legend of pop artistic music Michael Jackson in 1993. The show had the highest number of views with 36.5 million dollars. Her interviews were characterized by stories that mean or change something. Often, her ability in performance art of aspects such as poetry has helped the talk show genius to get information from her guests. She was the only host who can make a guest reveal things they never thought they would on national television. Her subtle yet commanding way of questioning coupled with her aggressivenes s and humor have shown success in television talk shows. In addition, Oprah was a motivational speaker who encourages people. Because of her ability to show empathy, her viewers can identify with her performances. She brings the same into her acting and television shows and is, therefore, able to speak to a crowd of people. Her background serves as a firm foundation for the way that she relays information. Every time Oprah does an interview or speaks to a crowd of people, they can feel the poetic element in the manner that she represents information. That poetic element was acquired when she was still young. She represented her school in poetry all the way to the national level, a clear indication of her talents in performance art. Oprah uses that ability to speak on ...

Mares Tail and MacKerel Scales in Weather Folklore

Mackerel scales and mare’s tails make lofty ships carry low sails. If you have no idea what this means, you are not alone. Weather proverbs and folklore are being technologically ousted from our everyday vocabulary. In the past, people looked towards nature for clues to ever-changing weather patterns. The Meaning of the Weather Proverb In the past, people looked at the  weather and related it to something in their lives. For instance, cloud types are often described by their shapes in the sky. The mare’s tails are wispy cirrus clouds while the mackerel scales are small clumpy altocumulus clouds resembling fish scales in the sky. In the days of large sailing ships, this meant a storm would be approaching soon and the sails should be lowered to protect from the accompanying high winds. How Has Technology Changed Weather Folklore? Today, the National Oceanographic and Atmospheric Administration (NOAA) has the Dial-A-Buoy program. Part of the National Data Buoy Center (NDBC) the program is designed to give sailors advanced meteorological and oceanographic data. A sailor can literally call for data from a series of buoys all around the world. Dial-A-Buoy will give anyone wind speed and direction, wave height, dew point, visibility, and temperature are updated hourly and available for analysis. With access by phone or the Internet, the relay center at the NASA Stennis Space Center in Mississippi generates a computer voice which will report the current information. With over a million hits a month and countless calls to the center, the NDBC is changing how we use weather information. Need to know the weather? Forget mackerel scales! Todays folklore is all about innovation. Are Mackerel Scales and Mares Tails Good Predictors of Approaching Storms? In short, yes. The cloud systems that develop prior to a storm will often appear clumpy and wispy like a fish scale or horsetail!

Othello Character Analysis - 1115 Words

In Othello by William Shakespeare, the villainous Iago devises a plot with the hopes that Othello and his wife, Desdemona, will be separated so that he can take Othello’s position as head of the Venetian Military. Iago’s scheme consists of him convincing Othello that Desdemona is cheating on him with his lieutenant, Cassio. Iago has told no one else about his ploy so while everyone else’s actions remain true, he manipulates their every move for his benefit. While their actions may not lead to results that they expected, exploring the reasoning behind everyone’s actions, can give insight to their values since the actions were based on what they believed was the best thing to do. To the characters of Othello, honor is more important than†¦show more content†¦In her final moments, Desdemona chooses not to blame Othello for her death because she saw that the honor of their love was more important than honesty. After Othello was convinced that Desdemon a was cheating on him, Othello had started to show his disappointment with her. He had even gone as far as hitting her (4.1 134). Despite this, Desdemona continued to stay true to Othello. Othello, though, decides to kill her. Desdemona senses a change in Othello and she has a feeling that she will die soon due to the hands of Othello. This does not stop her, though, from continuing to care for Othello. Even when Desdemona was found after Othello strangles her, she still believed that her death was not the fault of Othello. Emilia comes into the couple’s bedroom after Othello smothers Desdemona, but hears Desdemona cry out. Seeing her dying, Emilia asks who would do this. Desdemona replies that it was her fault: â€Å"Nobody – I myself. Farewell / Commend me to my kind lord. O, farewell!† (5. 2. 125-126). Not only does she try to protect Othello’s reputation by blaming herself, Desdemona tells Emilia to remind Othello about her showing that she stills res pects Othello. By trying to hide the fact that Othello had murdered her, Desdemona has chosen to put the honor of their love above honesty. For his own benefit, Iago chooses to frame Desdemona and Cassio. In this case, he has chosen his honor over the honesty of Othello’sShow MoreRelatedOthello Character Analysis1555 Words   |  7 Pagesinherent weakness lies in his linguistic capabilities, the very same capabilities Othello uses to win over Desdemona, and to defend himself during his trial in front of the duke. In Smith’s reading, Othello only reverts to his barbarian state when experiencing extreme pressure, as he lacks the other means to express the futility of what is felt, which results in violence. However, when a closer look is taken at what Othello knows about the culture he has tried to hard to assimilate to, it can be seenRead More Character Analysis of Othello Essay1653 Words   |  7 PagesCharacter Analysis of Othello â€Å"Othello† is a tragedy and Othello is a tragic hero. Othello is a general in the service of Venice. He is good, courageous, brave and trustworthy. However he has some weaknesses such as insecurity; he is too open, naà ¯ve, and gullible, Iago plays on his weaknesses which brings about his downfall and he kills himself. This causes the suffering of innocent people like Desdemona, Emilia, Cassio and Roderigo. The audience also feel pity forRead MoreCharacter Analysis Of Othello1235 Words   |  5 PagesOthello is not just about one tragedy but several tragedies of suffering and injustice. The play ends in fatalities and heartbreak from the consequences of jealousy and racism. Othello is a well-respected military man who does not let race stand in the way of earning his reputable status and attention of beautiful Desdemona. But, when the seed of jealous is planted, Othello becomes easily manipulated into believing false accusations because of his own personal insecurities. He becomes a menace toRead MoreOthello Character Analysis1076 Words   |  5 PagesThe Mediterranean Sea of Jealousy Harriet Williams delves into the waters of jealousy and deceit in Oliver Parker’s Othello. Adapting Shakespeare for the screen can be problematic, as Oliver Parker discovered with his 1995 directing debut, Othello. I sat down with Oliver Parker, to discuss the challenge of portraying the actions of a noble Moor who brutally sacrifices his beloved wife over a strategically placed handkerchief. The characterisation of Iago, whose evil maneuverings create an irrevocableRead MoreOthello Character Analysis Essay801 Words   |  4 Pages12/12/2017 A Character Analysis of Othello in William Shakespeare’s â€Å"Othello† The main character, Othello, in the Shakespearean play Othello, is a man of many strengths, but also a man of great weakness. The play is center around Othello’s downfall despite Shakespeare presenting him as a distinguished and respected soldier. He is also depicted as courageous and loving to his wife Desdemona. However, Othello starts to show his insecurities and weaknesses during the play. Indeed, Othello becomes a belligerentRead MoreCharacter Analysis : Othello 1255 Words   |  6 PagesPavle Burazor Ms. Ã…  kiljević ENG3U1 06-Jan-2015 Character Flaws in Othello The play Othello bears great similarity to that of the Greek myth of Sisyphus, the king of Ephyra; where Sisyphus was sentenced to forever push a boulder up a hill. This makes resemblances the climb to a climax and the fall, with three main characters, each pushing a boulder up a hill; Othello one of trust, Iago one of manipulation and Roderigo pushing one of foolishness. When they finally reach the top of the hill it beginsRead MoreOthello Character Analysis1562 Words   |  7 PagesCompare the roles and functions of the female characters in Othello. Othello by William Shakespeare is set in 16th century Renaissance Venice before transitioning to the island of Cyprus. It follows the relationship between the black Venetian general and â€Å"valiant Moor† Othello and his new wife Desdemona, the daughter of an important Venetian senator. Throughout the play, we encounter three main female characters; Cassio’s mistress Bianca, Othello’s wife Desdemona as well as her maid and Iago wifeRead MoreOthello Character Analysis905 Words   |  4 Pages1. Throughout the drama, â€Å"The Tragedy of Othello†, Iago successfully manipulates Cassio various times. In the writing, Shakespeare creates Iago’s plan to demote Cassio from being Othello’s lieutenant, the role Iago dreamt of, by tricking Cassio to get drunk so that he will raise chaos and result in Cassio being demoted. This worked out for Iago when Cassio accepts Iago’s encouraging words and began to drink heavily, this would result in Cas sio ultimately fighting and stabbing Montano in a drunkenRead MoreOthello Character Analysis1241 Words   |  5 PagesOthello, a play written in the setting of Venice City during a period of war between Venice and Turkey in the 16 century is one of the numerous William Shakespeare’s plays. Othello a middle-aged black moor who is also a general in the defense forces marries Desdemona, a white aristocratic lady against the wishes of her father. Their love, however, does not have the happily ever after ending due to the manipulations, deceptions, and scheming of Iago who is driven by revenge and selfish ambitions.Read MoreOthello Character Analysis1378 Words   |  6 PagesWilliam Shakespeare’s play â€Å"Othello† like most of his plays is about the premature death of a character who may or may not be considered a tragic hero. Othello, the Moor of Venice, follows him, his wife Desdemona, Cassio, and the main protagonist Iago through a series of unfortunate event s that are supposed to be about jealousy between coveting a boss’s wife and a job promotion. The story turns to Iago when he turns into a commanding force that dishevels every character in the play. This is all done

Small Business Enterprise - 2996 Words

CITY OF LONDON COLLEGE Cambridge Satchel Company Small Business Enterprise Table of Contents Introduction In this modern business world, competition makes the whole quality process straighter. Competition makes the competitor’s to feel about the quality products and services (Adcock D et al., (001). Cambridge Satchel Company is the organization which produces quality leather bags for every people of every level. The organization tries to keep the price low. Cambridge Satchel Company is a British Company which is now ruling over the market. This report is based on a case study on Cambridge Satchel Company. However, the report tries to present the strengths and weaknesses†¦show more content†¦And this actually attracts customers. Payment System: The organization actually follow the after delivery payment procedure unlike other rivals in the market. 2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in the business. For the development of the business organization, it is important to have a proper knowledge about the weaknesses of the organization. This weakness actually makes the whole business process suffer the loss all the time. Identifying the weaknesses helps the organization in developing the ways of overcoming these (Fill, C., 2002). Cambridge Satchel Company has identified ways of overcoming the weaknesses which are stated below: The organization tries to develop rival identical products to attract more customers for their products. For this reason, Julie Deane looks for new manufacturers who are actually desire to further their growth in the business. However, Julie didn’t want to take chances. She set a factory by herself which actually manufacture almost half of its totally produced bags (Guidry, M., 2011). To overcome the knowledge about the market survey, Deane may go through the all of the financial magazines every day and look in the internet continuously. This searching may help her in identifying changes in the business condition. Recently, Deane has identified 330 fake websites which actually claims the Cambridge Satchel Company as their own. They take money from the customers and sendShow MoreRelatedSmall Business Enterprise3189 Words   |  13 PagesAssignment on: Small Business Enterprise Contents 1. Introduction 3 2. Small Business Performance 3 3. Chosen Organization 4 3.1 Nature of the Organization 5 3.2 Scope of business 5 3.3 Performance of UKRD Group 6 3.4 Strength of UKRD Group 6 3.5 Weaknesses of UKRD Group 7 4. Removing weaknesses 8 4.1 improving the strength 10 5. Appropriateness and effectiveness of existing business plan 12 5.1 Improved business plan 12 6. Impact of the changes in the business 13 6.1 Monitoring ofRead MoreCritical Success Factors for Small Business Enterprises in Saudi Arabia854 Words   |  4 Pagessuccess factors that are necessary for achieving success for a small business in Kingdom of Saudi Arabia. Small Business Enterprise or Small-Medium Enterprise (SME), in todays business environment, faces a lot of daily major challenges. Balancing the SME’s effort to address these challenges can be an intimidating task, unless a systematic approach is identified and followed. Recently, SMEs started moving towards the utilization of business success which enables SMEs to learn how to continuously improveRead MoreEssay about 189977 Unit 33 Small Business Enterprise Sept 2014 2 1 1634 Words   |  7 PagesDiploma Business Unit 33: Small Business Enterprise Student name Assessor name Emmanuel Wanki Date issued Completion date 13th October 2014 30th January 2015 Assignment title Small Business Enterprise Learnin g Outcom e LO1 Learning outcome Be able to investigate the performance of a selected small business enterprise Assessme nt Criteria LO2 produce a profile of a selected small business identifying its strengths and weaknesses 1.2 2.2 2.3 3.1 LO3 Be able to revise business objectivesRead MoreDeveloping A Small Business For Business Enterprise1653 Words   |  7 PagesIntroduction In the century of the IT technology, our team decided to develop a small business to business enterprise, which helps both sides: the retailers and the customers, and plays a linking point between them. It’s not a surprise for anyone that as the times goes by, almost every aspect of our lives turns into digital and we are relying on the web services for different reasons: lack of time, far distances or impossibility of visiting shops. As regards latest researches, more and more peopleRead MoreA Small And Median Business Enterprise1465 Words   |  6 Pagestheory of power, conflict and legal issues in a Small and Median Business Enterprise (SME) ‘Grove Juice’. It will develop an integrated overview of Grove Juice background and define concepts related to the distribution channel of a Business to Business (B2B) relationship in marketing. Through examining B2B relationships for the Grove Juice company, readers will have a better understanding of power and conflict i ssues that are associated with the business. It will also explain how the issues in productsRead MoreEvaluation Of The Performance Of A Small Business Enterprise Essay954 Words   |  4 Pagesform will result in a mark of ‘0’ for the assignment. Student Name ELENA UTA Student ID P1030912 Assessor Name SHABNAM S. Qualification PEARSON BTEC Level 5 HND Diploma Business (Management) Unit Number Unit Title Unit 33: Marketing Principle (MP) Assignment Title Assessment of the Performance of a Small Business Enterprise Date of Submission 30.10.2016 By submitting this form and signing below, I declare that: †¢ I am the author of this assignment and that any assistance I received inRead MoreCase Study : Small Business Enterprises2317 Words   |  10 PagesSmall Business Enterprises â€Æ' Unit No: 33 Unit Title: Small Business Enterprises Assignment Cover Sheet Assignement N: 1 and 2 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Name: Read MoreSmall Business Ent. 1. Investigate Performance of a Selected Small Business Enterprise.1581 Words   |  7 Pages1. Investigate performance of a selected small business enterprise. 1.1 JS furniture is a furniture manufacturing company owned by two brothers John and Smith. JS started operations in 2006 and there is a satisfactory growth in this business since then. However there are fall in turnover in some months as well. JS import wood from Asian countries and manufacture furniture. Company had been able to get massive discounts from its suppliers because of bulk buying so this had helped them to keepRead MoreManaging Financial Resources For A Small Business Enterprise Essay1530 Words   |  7 Pages National Diploma in Business level 6 Unit Standard: 6410 Financial management: Financial skills Manage financial resources for a small business enterprise Name: Jitender Singh Unit Standard: 6410 Level: 6 Credits: 5 Task 1 Q1.1 Identify sources and costs of funding and optimal terms. Sources:- Financial sources Non-financial sources Own capital ($100,000) Experience-skills (15 years) Bank Loan ($1,80,000) Qualification (B.com) her husband Students fees (2,000,000) NZQARead MoreSerova Small Business Enterprise is Facing a Crisis Essay1298 Words   |  6 Pagesconsumers and administrators of Serova small business enterprise Introduction Currently, the firm is facing several problems while serving its customers and 100% tapping of business gains. Some of these problems include insecurity of goods and staff, uncertainty about future economic conditions, poor access to marketing information and consumer feedback, increased cost of health insurance, and inability to include of staff with disabilities in a business firm community. Many of these problems

Passion And Moral Judgement Essay - 1396 Words

Passion as the Criterion for Moral Judgment nbsp;nbsp;nbsp;nbsp;nbsp;Ethics is the study of human conduct or in other words the study of moral behavior. All humans use ethics in their daily actions and decisions, but not many have the opportunity to probe into the core of ethics. When Socrates said in 399 B.C., â€Å"The unexplained life is not worth living† he was encouraging man to examine his way of life and ways of moral decision making. Ethics not only aims to discover the rules that should govern a moral life, but the goods one should aim to acquire in their life time. Ethics aims to explain why and how man acts the way he does and to shape the way man lives and acts,. Some philosophers say that reason is the criterion for making†¦show more content†¦Actions may be to blame in certain situations, but they cannot be called reasonable or unreasonable. If reason rules moral actions there would be no wrong in society because all people would follow the same moral code of conduct, but because man acts from his experience, passions, and sentiments not all men follow the same rules. nbsp;nbsp;nbsp;nbsp;nbsp;Many philosophers disagree with Hume’s idea of passions guiding human moral judgments. Among Hume’s strongest opposition would be the ancient philosophers Socrates and Plato. Both men believed that reason was the basis for moral judgments. Socrates’ thesis on reason was that only reason could lead man to truth and understanding. For Socrates rationality was the basis for morality. Plato believed that only through reason could man arrive at true knowledge. He thought that reason is an integral part of morals and its role is to gain knowledge and wisdom to fulfill the soul. Plato believed that human nature is reason and hence reason is good because human nature is good. Humans of today have proved Plato wrong; not all human nature is good. Plato also stated that, â€Å"Opinion without knowledge is always a shabby sort of thing. One who holds a true belief without intelligence is just like a blind man who happens to take the right road.â₠¬  Plato held intellectual knowledge and reason with the highest regards. He also believed that there is a fight between passion and reason, but HumeShow MoreRelatedPlato s Allegory Of The Cave1008 Words   |  5 PagesDescriptive ethics, or morals, consist of different people, groups, and societies that have standards. It is the philosophical study of what morality is and how it requires us to behave. Plato’s Allegory of the Cave, is his best effort to explain how we should live in society. Defining ‘what is morality?’ can be quite impossible with the many different theories and concepts on what it means to live morally. However, the overall concept of ethics relates to â€Å"right† versus â€Å"wrong† actions. Ethics isRead MoreThe Moral Knowledge Of Mary Shelley s Frankenstein Essay1640 Words   |  7 PagesMoral knowledge, a tricky subject to grapple with because morals are subjective to everyone. We can’t say whether one is right or w rong, as the truth behind that knowledge is not determined. Since we can’t surely know what we say is right or wrong, is it ok to experiment with ideas that might not be determined to be right at that time? History has proven that the concepts of right and wrong are able to change over time. David Hume has much to say about the development of moral knowledge as he createsRead MoreJohn Adams Speech Analysis1587 Words   |  7 PagesJohn Adams is portrayed in the John Adams miniseries as a man with a strong moral compass, someone who prioritizes rights and trusts national institutions to enforce them. Although overshadowed by the more passionate revolutionaries, such as Thomas Jefferson with â€Å"his aura and his glamour,† he is driven by a sense of moral duty and acts as a stable backbone to the revolutionary cause.1 This obligation to the institutions that defend human rights shapes the tone of his closing remarks in John AdamsRead MoreCompare And Contrast Aquinas V irtuous Man And Passions1350 Words   |  6 Pagesvirtuous man and passions discussed by St. Thomas Aquinas, one argument, in particular, stands out for its agreement with the philosophical view of the Stoics. While Aquinas is a prominent Catholic philosopher and theologian known for his argumentative style of defending and teaching Catholic doctrine as well as providing insightful and compelling outlooks regarding ethical matters, the Stoics are known for their staunch and what can be perceived as restrictive views on emotions, passions, and mattersRead MoreHow St. Thomas Aquinas s Teachings Have Affected Me1181 Words   |  5 Pagesyears after his death. St. Thomas Aquinas has influenced my personal morals and ethics through his teachings on prudence and temperance. First way by which St. Thomas Aquinas has developed my understanding of moral living is his outline of prudence. This virtue, he describes as of the natural or cardinal virtues, those that pertain to happiness in life that can be found within human nature. This virtue is meant to help one life a moral and virtuous life, growing ever closer to the good that is God. StRead MoreImmanuel Kant And Kant On Morality1097 Words   |  5 PagesHume. Immanuel Kant had many theories throughout his philosophical time. Here are some of his ethical works, Groundwork of the Metaphysics of Morals (1785), the Critique of Practical Reason (1788), and the Metaphysics of Morals (1797), which contains both â€Å"the Doctrine of Right† and â€Å"the Doctrine of Virtue.† He also had some other works of importance to his moral philosophy including the Critique of the Power of Judgment (1790), Religion within the Boundaries of Mere Reason (1793), and Anthropology fromRead MoreThe Epic Of Gilga mesh Essay991 Words   |  4 Pagesinstructions that shape the epic’s characters are very much applicable to our current lives. Messages like: the importance of perseverance, that drive that pushes you to excel, the down side of sexual passion when not tempered, and how we need to keep our pride under control, not letting it cloud our judgement. These principled themes, among others, are clearly visible to the eyes of the audience. The epic of Gilgamesh exhibits a beautiful look at what a person with strong perseverance had do. The factRead MoreThe Theory Of Moral Sentiments987 Words   |  4 Pagesand economist, released that the original morality principle was not suitable for that society anymore, and it needed to build another new theory system to suit the developing society. He wrote two masterpieces that proposed his ideas: The Theory of Moral Sentiments, which discusses the human development by analysing the human emotion, and The Wealth of Nations, which summarises the development of capitalism and it is also a foundation for today’s economy. This essay will analyse the self-interest,Read MoreDavid Hume’s an Enquiry Concerning the Principles of Morals Essay709 Words   |  3 Pagesperceptions. If truth is understood as the adequacy between the image and the object, then it is impossible to infer that there is a true world of objects since the only evidence. From this fundamental point, human reason loses its contingency in moral issues and decision making, letting feelings come to the first place. Hume emphasises the utility of knowledge as opposed to its correctness and suggests that morality begins with feeling rather than thought. In this case, Hume also believes that sympathyRead MoreAdvantages And Disadvantages Of Charismatic Leadership913 Words   |  4 Pagesthe same achievement can create a stronger sense of togetherness and unity. The visionary way to lead can lead to better results because it ignites people’s passion. It’s hard to be a charismatic leader without strong convictions and therefore, the leader is passionate about getting things done. As many entrepreneurs tend to say, â€Å"it’s the passion that gets you up every morning†. In addition to the passionate approach to doing things, charismatic leadership also encourages risk-taking and thinking outside

Financial Statements and Stakeholders Free Essays

Introduction In this report six different users of financial statements will be identified. Each user group will be described and the reasons why they use financial statements will be examined. Analysis and calculations of relevant and specific financial information will be performed to reflect the performance of the company, and how this is seen by the different stakeholder groups. We will write a custom essay sample on Financial Statements and Stakeholders or any similar topic only for you Order Now The two companies I have chosen are J.Sainsbury plc and WM Morrison’s Supermarkets plc, hereafter known as Sainsbury’s and Morrison’s. This is because these two companies are two which have a large number of stakeholders who will be affected by the company’s financial statements. Sainsbury’s and Morrison’s also compete within the same sector and thus the financial statements and companies are obviously comparable, this will help with benchmarking to analyse the data .(Mclaney and Atril.2008). This will help to determine, along with the relevant analysis and calculations, which stakeholders will be more pleased with the financial statements out of the two supermarkets. As of May 2014, Morrison’s had 11% of the market, and Sainsbury’s 16.6% (Garner.2014). The financial statements we will be assessing are income statements and balance sheets. These are the two statements which are of greatest importance to the majority of stakeholders. I have attained the most recent financial statements from the two companies from their recent annual reports. This report will use financial ratio’s to assess the profitability, efficiency, Liquidity, Financial Gearing and Investment potential within Morrison’s and Sainsbury’s.(Mclaney and Atril.2008.). Boards of Directors The owners and boards of directors of both Sainsbury’s and Morrison’s would use financial statements to review the performance of management and assess the overall performance of the company. For the smooth operation of the organisation, the managers and owners also need the financial reports to make essential business decisions. For example the current debt to equity ratio is important in deciding the amount of long term capital that would be required to be raised for making certain business decisions. This can be determined by using the following formula. Total liabilities Total assets x 100% Sainsbury’s (?m)Morrison’s (?m) 10535 16540 x 100% =63.7% 6037 10792 x 100% = 55.9% As can be seen Sainsbury’s debt to equity ratio is 63.7% with Morrison’s at 55.9%, a difference of 7.8%. This ratio is one of the key set of 10 identified by Laurent (2006) in being able to predict a firms performance. This thus means that they are financing their growth more by debt than they are by their current assets than Morrison’s. However this is not necessarily a bad thing, and this could mean that they growing more than if they did not utilise this outside financing. If this increases earnings by a greater amount than the debt interest that would be incurred then it is definitely beneficial to do so, thus the board would be pleased with what they have seen from the financial statements. Shareholders Shareholders receive a set of financial statements as a right, and are the only stakeholders to do so. The shareholders interest will be in what the company is doing with the money they have invested, and whether it is making a profit or loss. If it is profitable, they will want a return in the form of dividends, so they will be concerned with the level of dividends the company is paying out year on year and the potential for future profits and dividends. If profit levels and dividend pay-outs diminish noticeably, or if no dividends are paid out because the company has made a loss, then they will consider selling their shares and investing in something else which will give them a higher return. Obviously operating profit margin is also needed to measure overall performance and this can be calculated as follows. Profit before interest and tax Sales x 100% Sainsbury’s (?m) Morrison’s (?m) 1009 23949 x 100% =4.2% (95) 17680 x 100% =-0.5% Supermarkets usually operate at low operating margins, so these results are not wholly surprising (McLaney and Attril.2008) Morrison’s extremely poor performance this year is down to incredibly high administrative costs, this could be seen as possibly due to a new initiative or launch of service which required high costs to get this off the ground, and therefore this may pay dividends in the future. Thus it will be imperative to see how they will perform in the next year without these high administrative costs. Sainsbury’s operating profit margin can be compared with the previous year to see how they are progressing, and this was 3.8%. Thus their net profit margin has increased and the shareholders will be pleased with this performance as it could increase shareholder dividends. Banks Banks are extremely interested in a companies such as Sainsbury’s or Morrison’s financial statements. For example if a company has an overdraft or a bank loan, then the banks need to make sure that a company can afford to pay these loans it owes off (Palepu and Healy.2008). If a company is applying for a loan, similar considerations apply, although the bank would in addition insist on looking at more up to date information than the last set of statutory accounts as these could be rather out of date. The banks would calculate this by with the acid test ratio. This shows the company’s ability to pay its current liabilities from liquid assets. This is calculated as follows. Current assets less inventory Current liabilities Sainsbury’s (?m) Morrison’s (?m) 4362-1005 6765 = 0.5 : 1 1430-852 2873 = 0.2 : 1 Supermarkets by nature have very low acid test ratio scores due to some stock on their shelves not selling as quickly as they would like. However Morrison’s at 0.2:1 is much lower than the company would be wanting to have, whereas Sainsbury’s at 0.5:1 is relatively healthy for a company that operates as a supermarket. Creditors A company’s trade creditors and suppliers will also obviously be interested in a companies financial statements such as the balance sheet and income statement. Such stakeholders will be concerned with whether the company can pay regularly for its purchases from them, so they will have an eye to the cash position of the company – its liquidity. They will also be interested consequently in any items in the accounts which may affect this liquidity such as bank overdrafts or loans, as such items would usually indicate cash problems in the company which may render it an insecure buyer for the future. Creditors are also extremely interested in creditor days. This is the average payment period to payables expressed in days. This can be calculated by the following formula. Trade payables x 365 Purchases Sainsbury’s (?m)Morrison’s (?m) 2272 x 365 16606 = 50 days 2692 x 365 22562 = 44 days As can be seen, Sainsbury’s creditors will be the more pleased out of the two sets of stakeholders for both supermarkets. This is because they are paid on average six days faster than Morrison’s creditors and thus will have a more efficient flow of cash. This could mean building a better relationship with these creditors. However Morrison’s may also be pleased as it means they are able to hold on to this cash for longer and maximise cash flow with longer creditor days payable. Trade debtors/customers. These persons would be interested in the company’s likely continuance into the future as a secure source of supply, and so would look for any items affecting this, such as production difficulties, sales price increases etc. These will also be most interested in debtor (receivables) days, this is the Average collection period for receivables expressed in days. It is calculated as follows. Trade receivables x 365 Sales Revenue Sainsbury’s (?m)Morrison’s (?m) 433 x 365316 x 365 23949 = 7 days17680 = 7 days Here both Sainsbury’s and Morrison’s debtors will be equally as pleased when analysing the financial accounts for both of these companies. This is because they both receive a similar amount of time in which to pay their debts. Equally both of the supermarket chains will be relatively pleased with this as they will be in a similar position to each other in receiving the money from debtors. Similarly this is much shorter than the time it takes both to pay their creditors, and thus their cash flow efficiency will be maximised. Competitors Competitors will also be interested in the financial results of a rival in the same industry sector to see whether its results are better or worse than its own, whether it has brought new products to the market place and how these have been doing (Palepu and Healy.2008). Competitors of Sainsbury’s such as Asda and Tesco may also be interested to compare things such as costs of goods on the income statement to compare this to their own performance. A rival’s bad result, when its own is good, would enhance performance in the eyes of its own shareholders. A rival’s similar adverse performance may reflect that both are hit by the same business factors. In the retail business something that both Morrison’s and Sainsbury’s would be interested in seeing is how their inventories turnover period compares with that of their rivals. It can be calculated as follows. Inventories x 365 Cost of sales* Sainsbury’s Morrison’s 1005 x 365852 x 365 22562 = 17 days 16062 = 20 days Here Sainsbury’s will have the more pleased boards of the two supermarkets when analysing their competitors in terms of inventory turnover. This is because on average they manage to turn over their inventory 3 days quicker than Morrison’s. This demonstrates that they have a more efficient stock system and are selling their products at a faster rate, which could lead to a better overall performance. Conclusion As can be seen, a range of different stakeholders have reason to be interested in a companies financial statements. These stakeholders range from being interested in their own personal gain, those such as Shareholders, as well as being interested in how it impacts upon other stakeholders, through the analysis of both debtor days and creditor days. Financial reports are important for all different stakeholders so they can decide whether or not it is beneficial to be involved with a certain company, they are always interested in the going concern of the company. It is important for numerous reasons that these stakeholders have access to the accounts to gain clarity and for the continuation of the working relationship with companies such as Sainsbury’s and Morrison’s. It is therefore important that the accounting is accurate and up to standards for these different stakeholders of financial statements, it is also useful for comparison of companies and as can be seen from the analysis Sainsbury’s stakeholders will be more pleased with the financial statements than Morrison’s. Bibliography Garner, E. (2014). Kantar, UK grocery growth at lowest level for 11 years, [Online] http://uk.kantar.com/consumer/shoppers/070514-kantar-worldpanel-uk-grocery-share-data-april-2014/ [Accessed online on 01/11/2014] J.Sainsbury’s plc, 2014. Annual Report and accounts 2013-2014. [Online]. http://www.j-sainsbury.co.uk/media/2064053/sainsbury_s_annual_report_and_ accounts_ 13-14.pdf. 2014. [Accessed online on 01/11/2014] Laurent, C.R. Improving the efficiency and effectiveness of financial ratio analysis. Journal of Business Finance and Accounting. [Online] Vol 6(3). 2006. p401-413. McLaney, E. J., Atrill. P. (2008). Accounting and finance : an introduction. Fourth edition. Harlow: Pearson. Palepu, K. Healy, P. (2008) Business Analysis and Valuation: Using Financial Statements. Mason:Thomson Learning WM Morrison’s Supermarkets plc , 2014. Morrison’s Annual Report 13-14 [Online]. http://annualreport.marksandspencer.com/downloads/MS_AR2014_Annual_Report.pdf [Accessed online on 01/11/2014] How to cite Financial Statements and Stakeholders, Essay examples

Keys to Writing an Effective Proposal Essay Sample free essay sample

Study design Subjects Inclusion/exclusion standards Sampling Recruitment plans Method of assignment to analyze groups Data aggregation variables: results. forecasters. confounders measures/instruments processs Intervention Statistical considerations sample size informations analysis Ethical Considerations Work Plan Overall Quality of the Study Good research inquiry Appropriate research design Rigorous and executable methods Qualified research squad Quality of the Proposal Informative rubric Self-sufficient and converting abstract Clear research inquiries Scholarly and pertinent background and principle Relevant old work Appropriate population and sample Appropriate measuring and intercession methods Quality control Adequate sample size Sound analysis program Ethical issues good addressed Tight budget Realistic timetable Quality of the Presentation Clear. concise. well-organized Helpful tabular array of contents and subheadings Good conventional diagrams and tabular arraies Neat and free of mistakes Adapted from Hulley A ; Cummingss Literature Review A criticalsum-up of research on a subject of involvement. by and large preparedto put a research job in context or to place spreads and failings inprior surveies so as to warrant a new probe. We will write a custom essay sample on Keys to Writing an Effective Proposal Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Keys to Success Thorough and complete Logical Recent Original research Primary beginnings Critical assessment Building instance for new survey Study Rationale Has the survey been done before? Will the survey benefit patients advance understanding or influence policy? Survey Problem ( Study Purpose ) Broad statement bespeaking the ends of the undertaking. Examples: What are jobs related to unplanned caesarean delivery bringings? Is colonoscopy accessible to all Canadian wellness attention consumers? Keies to Success Clear Relevant Logical Documented Objectives/Research Questions/Hypotheses Identifying the research job and developing a inquiry to be answeredare the first stairss in the research procedure. The research inquiry willguide the balance of the design procedure. Research Objectives A clear statement of the specific intents of the survey. which identifiesthe key survey variables and their possible interrelatednesss and thenature of the population of involvement. Research Question The specific intent stated in the signifier of a inquiry. Hypotheses A probationary anticipation or account of the relationship between two ormore variables. A anticipation of the reply to the research inquiry. Examples: The intent of this survey is to find the major physiologic psychosocial and lifestyle concerns of adult females two hebdomads and eight weeksafter an unplanned cesarian bringing. Does the disposal of analgetic by nurses vs. by patients themselvesaffect pain strength during the first postoperative recovery twenty-four hours in olderadults? Patients shacking in rural countries of Alberta are less likely than urbanpatients to undergo a colonoscopy within 18 months of a healing resectionfor colorectal malignant neoplastic disease. Functions Provide referees with a clear image of what you plan to carry through. Show the referees that you have a clear image of what you want toaccomplish. Form the foundation for the remainder of the proposal. Will be used to measure the adequacy/appropriateness of the study’s proposedmethods. Keies to Success Clear and consistent. Key concepts/constructs identified. Includes the independent and dependent variables ( if applicable ) . Measurable. Hypotheses clearly predict a relationship between variables.

Debut Albums and Grendel free essay sample

Arles, the Ham Describe Grenades mother and his relationships with her Greened mother Is an ugly, smelly beast who Greened resents and yet loves In a dependent, childish way. She cannot speak; she tries to communicate with his son by caressing and holding him. And at times she would go too far and suffocated him. She helpless at times she has to wait for him to bring her food, but when Greened needs her, he cries like baby, and usually she saves him. She is also fierce and terrifying.Greened sets himself apart from his mother according to him she does not hind coherently. He believes he above her. He thinks of her as a fool. Life-bloated, baffled, long-suffering, hag. Guilty, she Imagines, of some unremembered, perhaps ancestral crime. Chapter 2 Taurus, the Bull Explain what Greened mean when says, l create the whole universe, blink by blink. When Greened says, I create the whole universe, blink by blink he means that he Is the only one who exist In the world. We will write a custom essay sample on Debut Albums and Grendel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page That everything changes according to the way he see things and no one else.Greened is starting to be aware of the fact that he does to need the rest of the world but himself to survive. When he was hanging on the tree no one helped not even his own mother; thats when he says, l understood that, finally and absolutely, I alone exist. Through his mother did safe him deep down inside he alone and wishes he wasnt alone. Chapter 3 Gemini, the Twins Why is Greened so impressed and affected by the shaper? Why does he fear Shaper Greened is so impressed by the shaper because his words are poetic. They have the ability to change persuade.Greened knows the truth yet when he hears the shapers ales, he questions his very own perception of the truth. The shaper changes dry sticks to gold. He knows that the shaper Is lying, but his stories are addictive. Greened knows that Hoarders men are aware of the truth, but choose to believe the shaper Instead. He fears her because he grows confused and panicky. Sharper Is getting to him he still finds their power incredibly seductive, and he in turn wishes he had something greater to strive for and believe in. Debut Albums and Greened By Johanna Chapter 1 Aries, the HamGreened mother is an ugly, smelly beast who Greened resents and yet loves in a baffled, long-suffering, hag. Guilty, she imagines, of some unremembered, perhaps When Greened says, l create the whole universe, blink by blink he means that he is the only one who exist in the world. That everything changes according to the way he inside he alone and wishes he wasnt alone. Sticks to gold. He knows that the shaper is lying, but his stories are addictive. Shaper instead. He fears her because he grows confused and panicky.

Definition of Meteor Shower

College Admission Essay Topics

College Admission Essay Topics College Admission Essay Topics College admission custom essay writing topics may be different, but there are some standard topics requested by all colleges and universities. To understand the essence of good college essay topics read the following tips and you will improve your own writing as well as learn a lot of new about college admission essay writing. For example, you may be asked to write your essay about the person you respect: 'What person, literary character, historical personality or work of art (music, etc.) has had a significant influence on you? Please, tell more about this'. The answer to this essay question allows you to clarify who you are, what your influences are have, what your personality is, etc. Students make a mistake by thinking that this essay question relates to a specific person. Writing admission essay the students describe in detail those who had had a significant impact on their life, going into details without balancing these people with themselves. It does not matter who was your uncle or imaginary character! It is more important to show how this person has shaped your personality. You should remain focused only your personality, not your uncle's! Full attention should be attached to your traits and life experiences. Admission Essay Help Admission essay writing helps to know about your life and values. If you want to present yourself as a leader, you need to tell about the situation when your leadership skills were applied. Sure, it is possible to learn a lot about the person from the way he describes his/her friends. If you doubt this assumption, try to compare the impression of those who admire energetic sportsman and those for who talented, but passive scientists are the most admirable people. Nobody has the right to say who is better and who is worse because all people are different and there perceptions are different as well. Thus, there are no right or wrong answers to include into your admission essay writing. Admission committee attaches primary importance not to the way to characterize the person while writing an essay, but rather they are interested in the reason why you have chosen the specific person as a role model. In other words, do not choose a famous person for your college admission essay writing. Mother Teresa, as a role model, will not impress admission committee. Your choice of college admission essay topics should bring the desired result. Please keep this rule in mind. Most of the applicants talk about their parents while writing admission essay. If you are talking about your father, of course, you can say a lot, but remember that your essay should stand out from the general mass. The above tips are written by one of experts to assist you with college admission essay writing. You are welcome to ask our writers for custom admission essay writing or editing and we will produce an impressive college admission essay for you: Read more: Writers of Term Papers Term Papers Medieval Knights College Term Paper 3,000 Words Term Paper SFU Topics for a Research Paper

Case analysis Essay Example | Topics and Well Written Essays - 500 words - 8

Case analysis - Essay Example Since the company used to deal with more than one currency, then the exchange rate proved to be a challenge. Foreign currency rates are never constant; they fluctuate on a daily basis due to the interaction of a variety of elements that are beyond the scope of this case analysis. Delays in ordering and payment together with exchange rate fluctuations pose a significant risk for a company like Alliance that deals with more than one currency. Although it is uncertain, it could be argued that with exchange rate could fluctuate in either direction thus providing some room for profitability. The other problem that Alliance faced was the fact that they have been in operation for only three years. Some of the company is administrative and supply chain processes, such as those for equipment procurement and generation of price quotations require improvement and formalization. This can be attributed to the fact that they have only been in operation for quite a short period (Aleshaiway, 2005). The customer can participate by modifying the price quotation process in a bid to mitigate the foreign exchange risk. This policy can be implemented through a number of various ways including, changing the acceptance period (30 days) and changing the required amount of deposits to be made. A stipulation is saying that the final charges would be based on the exchange rate at the time of project completion should be included in the original contract. To add to the above strategy, a review of the internal processes related to cash management (including collection from customers and payment of suppliers), price quotations, and equipment procurement. Although there are aspects of the overall process that are dependent on schedules and operations of others such us completion of projects, there are small issues within that process that could bring about risk mitigation of exchange rates. The company

Global Decision Support Essay Example | Topics and Well Written Essays - 1250 words

Global Decision Support - Essay Example That DSS tools are effective in managerial decision making processes implies managers must improve the tools’ capacities to work efficiently to yield the right information structure (Antunes et al., 2007). Thus the generation, design, implementation, interpretation and implementation of DSS tools should be done efficiently and competently to solve decision-making problems. A DSS system should thus serve as a competitive advantage that helps an organization to tackle decision-making problems based on consistent information and information structure and win markets. Background Generally, a Decision Support System (DSS) is a compilation of amalgamated software and hardware applications (tools, techniques, and models) used by an organization as the benchmark of decision making process. Since decision making requires the analysis of data, a DSS should be data-driven. The concepts of Business Intelligence (BI), Organizational Intelligence (OI), and Competitive Intelligence (CI), whi ch encompass the processes, methodologies, and reporting tools central to decision support systems to report, monitor, and analyze data are also important in DSS and decision making (Antunes et al., 2007). This paper reviews literatures on the benefits and buy-in of global DSS, the processes of implementing global DSS, the ethical issues related to global DSS, and the possible ways by which global DSS may increase global partners. A global Decision Support System (GDSS) is a computer-based interactive system used by teams from different organizations, countries or regions to make decisions, solve problems, and make choices. Specifically, global DSS aims to support groups in the analysis of problem situations and in the performance of collective decision-making tasks. From its name global DSS is quite descriptive and is a mixture of systems that uses intricate communications infrastructures and quantitative models to support decision-making processes. Literature Review As a consequen ce of increased globalization and heightened competition in the business world, entrepreneurs have resorted to using the latest technologies to make vital business decisions (Lynch, 1994). Similarly, a lot of literary work has focused on decision making and its various techniques and tools such as DSS. According to most authors, there are numerous aspects of DSS that organizations and managers should consider when venturing into global DSS. Global DSS benefits, implementation, and ethical issues are among the most extensively covered aspects of DSS in literatures. Businesses enjoy numerous benefits by implementing global DSS. For instance, for quite a long time, organizations have struggled to find an electronic commercial application that would allow them to jointly decode and interpret information to allow them to make use of these decision making tools in the accompaniment of other organizations or business partners (Lynch, 1994). The first among the many benefits of global DSS i s that it allows organizations to orient their resources towards providing managers with all the required information for strategic decision making. Global DSS offers organizations several other capabilities, including support for decision-making processes in ill-structured situations that lack full computerization and requires computer-based assistance for voluminous data accessibility and processing (Lynch, 1994). Global DSS also helps in the rapid acquisition of quantity and quality results for reaching decision by supporting the various stages of

Marketing Communication Strategies of Skoda

Marketing Communication Strategies of Skoda Marketing The Process Precisely defined, marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers (Google). It is a dynamic process of ensuring a close fit between the core competencies of an organization and the external demands placed upon it. The fundamental role of marketing is often associated with the promotional aspect of a product or service. It consists of making the consumer aware of what youre offering, and convincing them to buy it. Marketing Communications Marketing Communications Mix Marketing Communications takes a leap further to streamline the actions a firm takes to communicate with end-users, consumers and external parties. It identifies the best media available for any particular product or service to communicate with the market (Smith Taylor, 2005). It is primarily concerned with demand generation and product and service positioning. The marketing communications mix is essentially a conceptual framework that helps to structure the approach to marketing. It covers all the communication tools available to a marketer, such as advertising, sales promotion, direct marketing, sponsorship, e-marketing, corporate identity, etc. This report is an attempt to study the marketing communications strategies and mix for consumer vehicle brands in the UK, namely Skoda and Volkswagen Passenger Cars (now-on referred to as Volkswagen or VW). These are two sister companies and hence an interesting comparison. Automotive Industry Marketing The competitive nature of the automobile industry in the UK has prompted the automobile manufacturers to explore new and innovative marketing strategies to thwart the deadly competition. Almost all companies offer diverse range of vehicles in almost all segments as a part of their marketing strategy. This is in the endeavor to make sure that the customer is driving one of their vehicles only. The automobile industry relies not just on one medium of advertising and promotion; rather they aim to develop a combination of almost all options to leave the most impact-ful trail of marketing. The audio-visual medium is a rage since it gives the vehicle manufacturers an opportunity to flaunt their cars. The print medium, on the other hand, provides an opportunity to explain the functions of a car in detail and highlight their unique selling proposition (USP) to the customers. More recently, the automobile industry has shifted focus to the online medium, exploring the internet, which offers greater flexibility in terms of utilizing its interactive features such as demonstrating the interiors of the car with its salient features, etc. Aims Objectives: The aims and objectives of the report shall remain the following: Study the automobile industry dynamics in the UK, with specific focus on history and evolution of Skoda and Volkswagen as significantly important brands. Study the marketing communications strategies and tactics used by Skoda and Volkswagen to fight competition. Study the campaigns, media used and the brand image projected by Skoda and Volkswagen and how successful have they been in reaching out to their target. Chapter 2: Literature Review UK Automotive industry Market Overview The UK automotive sector is a highly flexible, dynamic and a global enterprise. The UK is the 12th largest automobile producer in the world and UK car industry has always been export-oriented and is known for exclusive brands, such as the Rolls-Royce, Bentley, Land Rover, Aston Martin and Jaguar. Amongst the key multinational players are: Ford, Toyota, Diamler-Chrysler, GM and Volkswagen. The top five UK car producers include Nissan, Toyota, Honda, MINI and Land Rover (Cunningham et al., n.d.). The automotive sector in the UK is in a state of constant change which is imperative for adapting to challenging commercial, regulatory and technological trends worldwide. However,at present, the UK car industry is in major turmoil. With credit crunch, spiraling oil prices and fragile consumer confidence, the industry is witnessing its worst since 1966. The buyers are shunning dealerships in droves and the manufacturers are in deep thoughts of how to revive the declining sales. The slowdown in the UK mirrors the difficult conditions being experienced across the main European markets. (Paul Everitt, SMMT). The major trends in the UK automotive industry over the last five years, as identified by the Society of Motor Manufacturers Traders Ltd (SMMT), depict the following: UK new car market has eased in recent years, after witnessing a peak of 2.579mn in the fiscal year 2003. The market is now contested by many marques. Fuel-efficiency is a big issue in the UK automotive industry. UK vehicle output has declined, but will recover over the next 18 months (figures as of 2007). In the year 2006 there were 1.65 million cars and commercial vehicles (CVs) produced in the UK alone. In the year 2006 the UK new car market eased to 2.345 million units, its lowest level since 2001. Estimates show that over 2 million vehicles are currently scrapped each year. Global automotive market is very positive and is largely driven by Asian demand, in particular in China and India. Skoda- The Brand and the Re-Branding Skoda Auto is an automobile manufacturer based in the Czech Republic. It was once one of Europes leading producers of quality, highly engineered cars but its fortunes plummeted under the post-Second World War communism phenomenon. It was until 1989 when Volkswagen took a 30% stake in the beleaguered car firm, that there were any signs of hope for the uplift of the company. In 21991, Volkswagen bought Skoda outright and this was when the journey of improvement triggered off for Skoda. Backed by VWs expertise and investments, the design of Skoda, both in terms of style and engineering, improved greatly. Although Skoda cars were quite at par with those of the rivals, in terms of function, style and value for money, the entire brand image of Skoda lagged far behind. As Chris Hawkens (Marketing Director Skoda, 1999) stated: All the research showed quite substantial levels of rejection of the Skoda brand by consumers. (Creativity Works, 2003) Trying to Sell Skodas is Like Trying to Sell Nuclear Waste. Hawken took up the initiative to challenge the negative perceptions about Skoda and to create a new brand platform to ensure future growth. The action plan called for innovation and a carefuly integrated marketing communications strategy which comprised of three core strands: Advertising Direct marketing Public relations As a result, the entire image of the Skoda brand improved and eventually changed altogether. Volkswagen The Brand Volkswagen commercial vehicles is another brand of the Volkswagen group, like Skoda, and is a separate marque to Volkswagen Passenger Cars since 1995. VWs relationship with the UK automobile industry dates back to 1952 when the first two models of Beetles were introduced into the market. In 1953 Volkswagen Motors Ltd officially became the UK importer, and the brand thereon went from strength to strength and became to be knows as the peoples car. The Volkswagen Passenger Cars brand runs a combination of three core values: innovative, providing enduring value and responsible. Technology, people and the environment dominate the philosophy and actions of Europes largest automaker. Double marketing has been the key for Volkswagen. It is not about stuffing multiple messages into one campaign, ratherrunning multiple campaigns on different messages concurrently. Volkswagen has more often indulged in launching many models collectively and hence has exploited this marketing strategy. The campaigns of 2006 provide a classic example of this phenomenon at Volkswagen: the Unpimp my ride campaign about design and control, the obeying your fast campaign for the GTI and the safe happens bold TV ads for the Jetta. Chapter 3: Research Methodology The research methodology for this report entails a careful blend of both primary and secondary sources available. Primary Sources of Data Five customers of Skoda and Volkswagen were randomly interviewed for their views about the marketing strategies of both the companies, using open-ended questions to yield maximum response. This helped to assess their response towards the media and campaigns deployed by these brands and to evaluate the extent of impact and penetration of the marketing tools used into the target customers. Attempts were made to interview at least one reliable personnel from the respective companies. However, due to lack of time and confidentiality issues of the company, this mode of research did not yield any reliable information for evaluation purposes. Secondary Sources of Data The secondary sources tapped include various books, published material, both from official as well as unofficial sources and both from electronic as well as print media. These include expert reviews on the marketing strategies of each company, company annual reports and other authentic related articles available on marketing strategies of Skoda and Volkswagen. Various advertisements, both from the print as well as electronic media, have also been carefully studied to conduct a comparative analysis for both the companies. Chapter 4: Discussion Analysis Skoda Turning Negative Perceptions into Positive Rather than try to make it into a hero brand, which wasnt realistic, we made it the underdog, and everyones on the side of the little guy. (James, 2002) Under the marketing communications strategy deployed by Hawkens and the innovative It is a Skoda, honest campaign, the market share of the company almost doubled. He confronted head-on the cars negative image using subtle, intelligent humor, targeting Skoda rejecters precisely. The rejuvenating marketing communications strategy of Skoda comprised of (James, 2002): Advertising: targetting the entire country, primarily through TV. Drect Marketing: targetted prospective buyers and existing customers, designed to encourage test-driving the new car. Public Relations: played a supplemental role by image-changing articles. Press was fed with information about motoring awards and VK backing. The success stories about Skoda now read Historys biggest comeback since Bobby Ewing stpped out of the shower, the new Skoda is hip and sexy yes, sexy. For a budget of about $7 million, Skoda witnessed increased sales, more than 23%, over the course of the 18-month campaign which marked the turn-around for the brand (James, 2002). Skodas Marketing Communication Mix The recent marketing communication strategy of Skoda constitutes the following key elements: TV Advertising Most Talked About Add of 2007 TV advertising has always been a win for Skoda. The baking of add of 2007 is a remarkable example of the strategic advertising vision of the company. The award-winning add featured a group of master bakers creating a life-size car out of cake icing, jelly headlights and full of lovely stuff strapline. The Favorite Things soundtrack provided the background score for the extremely attractive recepie. The cake add was indeed a radical move for Skoda. It was accompanied by columns in leading journals and magazines as the PR team took the initiative to send cake tins with ingredients to journalists. As a part of the direct marketing campaign, chocolate scented air fresheners were sent to potential and existing custoemrs of Skoda. Being an extremely bold positoning, Skoda adds communicated the message of how Skoda delivered exceptional customer service (Turner, 2007). Award winning website Skoda UKs official website (www.skoda.co.uk) is yet another critical element of the marketing communications mix of the brand. The highly attractive, animated and engaging website played a crucial role in nurturing the marketing mix of Skoda. Its online marketing campaign won it laurels in 2008- the Best Motor Manufacturer Home Page and Best Motor Manufacturer for Purpose Intent (www.skoda.co.uk). The criteria for judgment included factors such as web design, use of animation, ease of navigation, and search tools available. The sites creative effectiveness has been demonstrated by a remarkable 400% increase in requests for test drives and brochures. MyClick Technology Skoda has indulged in a mobile WAP site MMS MyClick advertising platform as a recent communication strategy. This is an endeavor to deliver a unique brand experience to consumers on their mobile devices.The image recognition technology of MyClick allows Skoda to reach end users with instant services wherever they are. Skoda is using this idea to provide an interactive platform where mobile users can access its Believe In Life information by simply clicking their mobile phone camera (Roberts, 2008). Volkswagens Marketing Communications Mix Volkswagen, the brand, deploys two key elements in its marketing communications strategy: Online Marketing The official website (www.volkswagen.co.uk) provides the most life-like experience of choosing a car on the internet. It allows the visitors to access the retailers booking systems and book test drives in real time. Also they are able to see which models are available at any specific time and retailer and make online reservations. The dynamic feedback mechanism employed by the website allows the customer to search and modify their preferred car in real time hence, as initially imagined by Volkswagen. The website is much responsive and provides a much richer customer experience Double Marketing Volkswagen and the Blues A multi-tiered, fully integrated marketing strategy was incorporated for the multiple-model launch in 2003, with the help of The Blues promotional team (Volkswagen and The Blues, n.d.). The marketing strategy adopted covered a diverse range of communications media including: TV and radio ads Online marketing on The Blues website Paid advertising: print ads in leading journals, in-flight marketing campaign with major national airlines Events marketing: Radio City concert, presence at key film and music festivals, etc. Ancillary products Educational outreach: Letter from Volkswagen and logo presence in Teachers Guides sent to 45,000 teachers nationwide. Chapter 5: Conclusion Skoda has gone from trash to treasure with the overwhelmingly innovative marketing strategy of the Volkswagen group. This can be accredited to simply revamping the marketing communications mix, which even called for complete elimination of typical elements such as sponsorships. Instead it focuses primarily on four key aspects of marketing: advertising, direct mail, public relations and more recently online marketing. Ultimately transforming the company image from a joke to a hero brand, the correct marketing strategy and timely deployment of that strategy have radically changed the perceptions of Skoda and it is today one of the fastest growing car brands in the UK. Volkswagen Passenger Cars, on the other hand, is a brand of the same parent group, however with much lesser prominence as compared to that of Skoda. The most prominent feature of VWs marketing strategy is double marketing, vis-Ã ¡-vis the three-pronged strategy of Skoda. Both brands have strong market presence and are working effectively with their individual marketing strategies. However, those deployed by Skoda are much more impact-full and far-reaching than VWs. Chapter 6: Recommendations Skoda is suggested the following set of recommendations: Although the negative perceptions have withered off, the positive preconceptions are to be secured. Hence, Skoda needs to promote a we-are-not-as-bad-as-you-think impression. Create a new communications theme that is able to sustain the brands sense of individuality, without Skoda being perceived as just any other car brand. Volkswagen Passenger Cars is suggested the following set of recommendations: Enhance the marketing communications mix with more emphasis on the advertising campaigns, such as those launched by Skoda. References Creativity Works (2003) HOW SKODA USED CREATIVITY TO INCREASE SALES BY 27% Available at: www.dandad.org/inspiration/creativityworks/pdf/skoda.pdf [Accessed 8th November 2009] Cunningham, Margaret; Doherty, Joanne; Douglas, Thomas; Garland, Philip; Guo Xiadi; Harmer, Chris (n.d.) The Death of the Skoda Joke and the Rebirth of the Brand. Available at: www.busmgt.ulst.ac.uk/modules/bmg900j3/Skoda%20Report.ppt [Accessed 8th November 2009] James, Dana (2002) Rebuilding Reputations Skoda goes from trash to treasure Available at: www.amaphoenix.org/files/Rebuidling%20Reputation [Accessed 18th November 2009] Roberts, Benna (2008) Skoda users MyClick Mobile image recognition technology for Mobile Marketing Available at: http://www.gomonews.com/skoda-users-myclick-mobile-image-recognition-technology-for-mobile-marketing/ [Accessed 5th November 2009] Smith, P R Taylor, Jonathan (2005) Marketing Communications Turner,Clark (2007) How Skoda created the most talked about ad of 2007 Available at: www.utalkmarketing.com//Article.aspx?Skoda_created_the_most_talked_about_ad_of_2007 [Accessed 18th November 2009] Volkswagen and The Blues (n.d) Available at: www.sgptv.org/sponsor-casestudies/original/5.pdf [Accessed 5th November 2009]